Banafsheh founded Tangerine Lab in 2014. Tangerine Lab is a human experience design firm that provides advisory services for a wide range of human-centric challenges organizations are facing today. These challenges include customer or constituent experience, employee experience and leadership experience in a human and design-centered organization. As an early adopter and practitioner and for almost 20 years, Banafsheh has been a leader in operationalizing Human Centered Design in large and small, commercial and social impact organizations. Banafsheh has advised national and global brands and organizations from across many diverse sectors such as mobile and telecommunications, broadcast media, software and cloud startups, digital media, multinational financial institutions, micro-finance and banking, green technologies, foreign governments, and manufacturing. Prior to Tangerine Lab, Banafsheh held senior executive leadership roles at Nextel, Sprint, Nasdaq and the American Red Cross, leading diverse design initiatives from development of innovative technology products and customer experience strategies to disaster relief service delivery and digital transformation. Banafsheh was born in Iran to Iranian parents. Her family found itself in political exile in the UK after the Iranian Revolution. She completed her secondary education in Chislehurst, Kent, right outside of London. Her family immigrated to the United States where she and her brother could pursue their higher education. Banafsheh has a Bachelor of Science degree in mechanical engineering from the University of Maryland and an MBA from the George Washington University. Banafsheh lives in Washington DC.
Banafsheh founded Tangerine Lab in 2014. Tangerine Lab is a human experience design firm that provides advisory services for a wide range of human-centric challenges organizations are facing today. These challenges include customer or constituent experience, employee experience and leadership experience in a human and design-centered organization.
As an early adopter and practitioner and for almost 20 years, Banafsheh has been a leader in operationalizing Human Centered Design in large and small, commercial and social impact organizations.
Banafsheh has advised national and global brands and organizations from across many diverse sectors such as mobile and telecommunications, broadcast media, software and cloud startups, digital media, multinational financial institutions, micro-finance and banking, green technologies, foreign governments, and manufacturing. Prior to Tangerine Lab, Banafsheh held senior executive leadership roles at Nextel, Sprint, Nasdaq and the American Red Cross, leading diverse design initiatives from development of innovative technology products and customer experience strategies to disaster relief service delivery and digital transformation.
Banafsheh was born in Iran to Iranian parents. Her family found itself in political exile in the UK after the Iranian Revolution. She completed her secondary education in Chislehurst, Kent, right outside of London. Her family immigrated to the United States where she and her brother could pursue their higher education. Banafsheh has a Bachelor of Science degree in mechanical engineering from the University of Maryland and an MBA from the George Washington University. Banafsheh lives in Washington DC.
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